IWC Schaffhausen opened a massive interactive display in California only a few days ago to promote its Big Pilot line in a big, yet fitting, manner. IWC opens the containers…

Only a few months remain until the much awaited ninth edition of the Only Watch charity auction, which will take place on Saturday, November 6th, 2021 in Geneva, Switzerland. This…

Announced in 2016, the partnership between the famous men’s fashion house and the most disruptive of the watchmaking brands has unveiled a new interpretation of the Big Bang Unico. Together,…

Chopard reintroduces the notion of the 1980s sports watch, which was first popularized by Gerald Genta  almost overnight  when he developed the iconic Royal Oak for Audemars Piguet in 1972.It…

The Breguet Classique Chronométrie is a great illustration of Breguet’s DNA in a watch that has a 1/10th of a second subdial and a power reserve indication. The Classique Chronométrie…

New Laureus in Blue Ceramic — IWC Schaffhausen has unveiled the Pilot’s Watch Automatic Edition “Laureus Sport for Good”. The timepiece is the 15th special edition that the Swiss luxury…

Guilloche Finishing — The dial is the face of your watch, the part of the watch that we look at the most and to which we develop an emotional relationship…

Zenith Chronomaster Original — Zenith has a history of keeping their finger on the pulse of the watch industry. They spent over a decade creating the El Primero, the world’s…

The House of Breguet caused a sensation with the unveiling of its Tradition line, whose timepieces were the first to feature the entire movement on the dial. The collection pays…

Limelight Stella Collection — When the Mid-Autumn Festival comes, the full moon shines brightly, and the air is filled with the fragrance of flowers. In traditional Chinese culture, the full…