Swiss luxury watch manufacturer, IWC Schaffhausen, celebrates ten years of partnership with the Mercedes-AMG PETRONAS Formula One™ Team with the launch of the Pilot’s Watch Chronograph 41. This remarkable timepiece…

Roger Dubuis has long been known for its innovative approach to watchmaking, pushing the boundaries of technical mastery and design. If you’re a connoisseur searching for a timepiece that offers…

Even those who are not really familiar with watches, are aware of the Cartier Tank. One of the most well-known, iconic, and replicated timepieces ever created. But do you understand…

Nowadays, we frequently take our timepieces’ shock protection for granted. However, shocks have long been a mechanical timekeeper’s adversary since even a light bump to the clock, such as slamming…

Circling back to the 2022 edition of Watches & Wonders, Hublot created a stir by unveiling a new square-shaped watch design inspired by the iconic Big Bang. The Square Bang…

The 1960s were a time when the world was full of experimentation, freedom, and energy. Cruising the streets on motorcycles or sports cars, living life at full speed, was the…

By 1943, Willy Breitling had built a name for himself as a maker of aircraft instrumentation and tool watches that met the functional needs of wartime. But the third-generation Breitling…

IWC Schaffhausen proudly welcomes Jagger Eaton to the IWC family as the newest Friend of the Brand. The two-time skateboarding World Champion and Olympic Medalist, Jagger Eaton, is known for…

Jaeger-LeCoultre is thrilled to announce the appointment of Lenny Kravitz as  a new ambassador for the Maison. An archetypal contemporary Renaissance man, the musician, songwriter, producer, multi-instrumentalist, actor, designer, and…

IWC Schaffhausen introduces the Ingenieur Automatic 40 at the Watches and Wonders exhibition in Geneva. This newly engineered automatic model reflects the bold aesthetic codes of Gérald Genta’s Ingenieur SL,…