For the first time ever, LVMH Group is organizing an exclusive event dedicated to its watchmaking Maisons, two of them are Hublot, and Zenith, in Dubai to showcase their unique identities, creativity, and ability to continually push the limits of innovation. This event was held on January 13, 14, and 15 for the first edition of LVMH Watch Week at the Bvlgari Resort Dubai, the largest hotel in the Bvlgari collection, located on Jumeirah Bay Island.

Hublot and Zenith combine their watchmaking innovation to present new iconic models and chronographs for 2020 with a unique experience for the members of the international media, their retail partners, and customers.

Strengthening the Maison’s avant-garde positioning as “Be the first, be unique, be different”, Hublot continues to drive forward its unique Art of Fusion. The brand showcasing its cutting edge expertise with the new watches models; Big Bang Unico, Spirit of Big Bang Meca-10, and Big Bang MP-11 Red Magic.

Art of Fusion is a unique approach by Hublot to continually push the boundaries of precision timekeeping. At the LVMH in Dubai this week, Hublot spotlighted its talent for innovation with a presentation of striking new timepieces for 2020.

To mark the 15th anniversary of this iconic design and a huge success, Hublot has unveiled the Big Bang Unico Integral, the first Big Bang with an integrated metal bracelet fused with the case. In addition to combining innovative materials. The brand marries round Meca-10 calibre and the barrel design of the Spirit of Big Bang. The entire movement construction was rethought so it would fit perfectly in the new case of Spirit of Big Bang Meca-10 watch.

To continue featuring brightly coloured high tech ceramic watches, Hublot also comes with Big Bang MP-11 Red Magic. This timepiece reinvents horological performance with a manufacture movement offering a power reserve of 14 days via seven barrels visible from the dial.

Meanwhile, Zenith has chosen to put women’s watches front and centre on the inaugural LVMH Watch Week in Dubai. Showcasing the new modern DEFY Midnight and the new elegant Elite collection.

Zenith’s DEFY Midnight collection is known for its feminine iteration. The sporty steel watch shrinks down to a more delicate 36mm case width with an angular profile. The case features adorning de rigueur diamonds with brilliant-cut. So, it’s hard for anyone around to pull the gaze away on this watch. For the midnight appellation, this watch comes with three different dial colours with ‘midnight’ vibes; deep blue, grey, and mother-of-pearl with vertical gradient finish, evoking the night time horizon. There is also a range of rubber, leather, and satin on strap options that can easily change with its quick-change mechanism.

There is also Zenith’s dressiest offers, Zenith Elite Classic and Moonphase collection that comes in 36mm and 40.5mm case in steel and gold. This is the combination of classical style and restrained proportions on a small size. The Elite Moonphase comes with an oversized midnight blue circle at 6 o’clock position to display the moonphase disc.

In addition to the main ladies watches collection, there are also five other debuts that you should take notes of; DEFY 21 Land Rover Edition, DEFY 21 Carl Cox, A384 Revival with Ladder Bracelet, Pilot Type 20 Rescue, and Pilot Type 20 Chronograph Rescue.