Indra Priawan Djokosoetono

“Basketball teach me the wisdom of life”

Indra Priawan Djokosoetono is a stickler for punctuality despite his young age. He abides by “chronographed” time management, aided by his personal watch collection.

The scion of the Blue Bird Group transportation company also has a lifetime love of basketball. Every morning, he practices on a quarter court in his backyard. His choices in attire are inspired by the clean-cut examples of NBA legends Kobe Bryant, Michael Jordan and LeBron James.

He vouches that the sport mirrors the qualities needed to succeed in business, from teamwork to continual training.

“There is not only physical strength [needed] but also the immediate result. The same can be implemented in business; [if] you try something harder, you will get bigger results.”

He is making his love of basketball his business, recently investing in a team from Bandung that he says is, “Just like the LA Lakers!” Who knows where this “net value” will lead?