SOONOW MEXICO

Limited edition of 5pieces.

Avant-garde. Immediate. Sculptural.
HYT has chosen Mexico as the inspiration and launch pad for its latest SOONOW limited edition. As
the Mexican people prepare to celebrate the human cycle on the Day of the Dead this November, the
five-strong series will premiere at three exhibitions – the EMWA Fest, Berger Fest and SIAR. These
watches wink at the tradition of creating multi-colored sugar skulls, and at the Mexican flag, presenting
their own visual anthem to time’s passage in red, green and white. The spectacular Mexican festival is
coming soon; this SOONOW limited edition is here right now. But now doesn’t last forever – blink and
you could miss it.

HYT defines the present as an energizing cliffhanger, never as a precariously suspended moment of
gratification or information on demand. The meaning of time is the content we give it, every single step
of the way. SOONOW showcases this dynamic view of the now as a mobile pivotal point between the
path traveled so far, and what could potentially lie ahead. Immediacy becomes an open door. The past
empowers the present; then they build the future together.

Visualizing this flow is a patented fluidic module that works in perfect harmony with an exclusive
mechanical movement, in an apparently unconventional union. Two partially visible, multi-layer
bellows inject energy into the system to initiate the representation of time’s transience via two
contrasting liquids. In the latest SOONOW timepieces, time already lived is recalled by a see-through
fluid. Red then makes its series debut as the color of life to indicate the immediate future. The meeting
point of the liquids, the present, may only be a drop in the ocean of life, but it is all we have right now.