The Audemars Piguet Royal Oak first debuted in 1972, and since then, the model has become one of the most famous watches in the world. It is distinguished by a…

Another first for the Official Timekeeper in the world of football, Swiss luxury watchmaker Hublot enters the metaverse with the unveiling of the “Hublot Loves Football Metaverse Stadium.” A hybrid…

To celebrate the beginning of the Year of the Water Rabbit, IWC Schaffhausen introduces the Portugieser Automatic 40 Edition “Chinese New Year.” This classic and elegant Portugieser in an ergonomic…

To celebrate the 50th anniversary of its iconic Royal Oak, Swiss Haute Horlogerie manufacturer Audemars Piguet reinvents the traditional rainbow with the launch of two unprecedented Royal Oak Selfwinding sets…

Brand collaborations are becoming almost as popular as classic dive-watch reissues, so much so that the tendency has spread to straps as well as timepieces. Although it may appear silly…

Hublot will serve as the tournament’s Official Timekeeper, timing all 64 matches, right through to the final in Doha’s Lusail Stadium on December 18. With more than 1 billion viewers,…

In Autumn 2022, Jaeger-LeCoultre unites the talents of Brand Ambassadors Nicholas Hoult and Anya Taylor-Joy to express The Butterfly Effect in A New Turn, a captivating new video dedicated to…

Chopard revealed three special edition watches during the Salón Internacional Alta Relojería (SIAR), Latin America’s most significant annual watch exhibition, which was held in Mexico City. The third collection is…

Roger Dubuis introduces the Excalibur Double Tourbillon White Ceramic edition. Crafted with the first white ceramic case from Roger Dubuis, the timepiece features an EON GOLD design that offers an…

From its earliest watchmaking creations to its most recent, Cartier has been in a constant dialogue with watch enthusiasts who search out, acquire, and collect its rarest watches. But what…