The Swiss luxury watchmaker TAG Heuer and the German sports car manufacturer Porsche have announced their new partnership, an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as the first celebration of the iconic brands.
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Carrera is an icon that has been associated with TAG Heuer and Porsche for generations, so it was a natural choice for the first creative product collaboration. As a tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.
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The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation, and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces many features inspired by Porsche’s design essence.
The Porsche colors of red, black, and grey, which also recall historic Heuer models, are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel is printed with “Porsche” and “TAG Heuer.”
Meanwhile, the dial comes with an asphalt effect, created especially for this watch, perfectly expresses a passion for the road. At the same time, Arabic numerals suggest the numbers on the dashboard of fine Porsche sports cars.
This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting a streamlined racing design.
At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.
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The TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colors and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly sized black travel pouch with a Porsche’s red interior.
